WEBINAR: Enterprise Messaging: Powering Customer Engagement through Mobile Messaging
Now Available On Demand
The use of mobile messaging has become a powerful way for enterprises and brands of all sizes to communicate with their customers, employees, partners and the general public.
The benefits to an organization of using mobile messaging are numerous and of significant value: Mobile messaging is cost effective, reliable and has massive reach among a business's customers and employees. The rewards can be high too: improved rates of participation in marketing campaigns; reduced operational costs; increased productivity; better attendance rates; and more satisfied customers, to name just a few.
Whether it is the ubiquitous nature of text, or the powerful impact of multimedia, mobile messaging has become an integral part of our daily lives and a valuable way for businesses to have an impact on their target audiences.
In this webinar, Pamela Clark-Dickson, Senior Analyst at Informa Telecoms & Media; and John Puma Vice President of Product Management at Infinite Convergence Solutions will provide insight into the evolution and future of mobile messaging, and present case studies on how organizations have harnessed the power of mobile messaging to support customer business strategies. The webinar will also provide information on how to partner with a mobile-messaging service provider to optimize your investment.
Pamela Clark Dixon, Senior Analyst at Informa Telecoms & Media
Pamela is Senior Analyst at Informa Telecoms & Media. Her focus is on mobile messaging and she produces analysis of the messaging market for the Mobile Content and Applications Intelligence Centre. Her areas of expertise cover all aspects of mobile messaging in the consumer, enterprise and marketing industry sectors globally, including SMS, MMS, mobile e-mail, mobile instant messaging, OTT communications and rich communications.
John Puma Vice President of Product Management at Infinite Convergence
As vice president of product management, John Puma and his team are shaping the product direction for Infinite Convergence Solutions' next generation messaging technology. John brings than 20 years of experience in product management, business development, systems engineering and sales to his role guiding both telecom and enterprise messaging solutions sets.