Webinar: Unified Communications - Opportunities and Obstacles

Date: June 28, 2012  |  Time: 2pm ET / 11am PT  |  Duration: 1 hour
Hosted by:
Jason Meyers,

Ask five Enterprise or SMB chief executives what "Unified Communications" means, and you’re likely to get five different answers. Ask the same of their IT Department heads and it’s a little simpler: Headaches.

Universally, UC increasingly is being looked at by businesses as a way to contain costs, expand reach and simplify communications—both internally and externally. But there are stumbling blocks. Interoperability, proof of ROI and a lack of understanding all are contributing to what has been fitful progress for the technology. Add to that the increasing trend of employees to want to bring their own devices (BYOD) to the workplace, and there’s an entirely new range of headaches, security concerns and software issues.

Businesses, of course, want to know that the technology they purchase will be interoperable with the technology that they already have, that their ROI is going to be real, and they want to know what, exactly, is included in today’s UC ecosystem. Increasingly, service providers are suggesting cloud options as a way to minimize CapEx. But going to the cloud introduces issues of its own, and many businesses remain skeptical that it’s a viable option.

But, with the increase in mobility that the U.S. workforce is experiencing, as telecommuting and home offices become the norm, and as companies look to reduce travel costs and minimize time lost out of pocket for employees, the time is ripe for unified communications and videoconferencing vendors.

Join FierceEnterpriseCommunications and a panel of industry experts as they look at what unified communications means today, and where it’s headed.



Mark Swendsen, Vice President of Service Providers, ShoreTel
Mark Swendsen was promoted in 2009 to take up the role of Vice President of Service Providers for ShoreTel. Leveraging his extensive knowledge of ShoreTel’s enterprise Unified Communication solutions, Mark is spearheading ShoreTel’s growth with this important channel, and enabling strategic initiatives such as As A Service, Managed offerings, and Mobility Solutions.

Kelley McCasland, Windstream Staff Manager, Enterprise Voice Services
Kelley McCasland has 16 years of experience in the telecommunications industry. She started her career at AT&T where she supported teams in billing, sales, and customer support. Kelley joined NuVox in 2005 as a Product Manager where she successfully led the effort to re-launch the VoIP CLEC business. Kelley was also instrumental in the development and deployment of NuVox’s marketing strategy for Ethernet over Copper (EoC), Metro Ethernet and Hosted VoIP services.