In the aftermath of the SunRocket crash and burn, there has been a lot of talk about taking VoIP in a differentiated direction. Enter Ooma. The new Palo-Alto, Calif.-based VoIP startup has launched a beta version of its product. Focusing on hardware instead of service, Ooma subscribers pay a one-time price of $399 for a kit that includes a hub that connects to their broadband devices. The kit offers support for voice mail, special dial tones and there's an option for a second line. But what about service? Why, it's free, of course. Enhanced services that cost money are down the road.
For more or the interview with Ooma's CEO:
- read this article [1] from Red Herring
Related Articles:
Microsoft blankets retail with VoIP. Report [2]
Former employees buy Zultys in bankruptcy auction. Report [3]
How to hide from commoditization. Report [4]
In search of the right VoIP business model. Report [5]
Links:
[1] http://www.redherring.com/Article.aspx?a=22931&hed=Hello+VoIP%2C+It%E2%80%99s+Ooma+Calling§or=Industries&subsector=Communications
[2] http://www.fiercevoip.com/story/microsoft-blankets-retail-with-voip-hardware/2006-08-11
[3] http://www.fiercevoip.com/story/former-employees-buy-zultys-in-bankruptcy-auction/2006-11-03
[4] http://www.fiercevoip.com/story/how-to-hide-from-commoditization/2006-09-05
[5] http://www.fiercevoip.com/story/in-search-of-the-right-voip-business-model/2006-09-19