FierceVoIP hooked up an ooma Hub [1] over the weekend to check out the device-based VoIP service unveiled over the summer. Device-based VoIP is nothing new, as the folks at PhoneGnome [2] and magicJack [3] generously reminded us when ooma hit the scene with celebrity panache (spokesmodel Ashton Kutcher is ooma's creative director).

Click to view a larger image... [4]
Device-based VoIP promises free domestic calls for the price of the gear, and the price of the gear appears to reflect the packaging. magicJack is a $40 USB device; PhoneGnome a $100 router; and ooma, a $400 designer box with a GUI that a relatively unambitious trade hack can figure out.
Links:
[1] http://www.ooma.com/buy/index.php
[2] http://www.fiercevoip.com/story/phonegnome-answers-oomas-call/2007-09-10
[3] http://www.magicjack.com/site/index.html
[4] http://www.fiercevoip.com/story/ooma-hub-image/2007-10-08
[5] http://www.fiercevoip.com/story/fiercevoip-hooks-ooma-hub/2007-10-08