MetaSwitch makes mashups

MetaSwitch [1] has announced it is demonstrating mashups using its CommPortal subscriber interface with iGoogle and Salesforce.com, providing click-to-dial experiences with both websites. The solutions will enable service providers to integrate CommPortal directly into both websites, allowing users to access click-to-dial, contact integration, visual voicemail and other features.

Demonstrations are taking place this week during MetaSwitch's annual user forum event and put the company into a crowd of softswitch-based vendors that have announced mashup solutions, including BroadSoft [2] and Sylantro [3]. Other companies with mashup capabilities include Digium's [4] SwitchVox SMB IP PBX and NewStep's [5] CSN converged communications platform. Typical objectives around mashups are to enable service providers to quickly develop new applications at reduced cost while adding more revenue-producing services.

The iGoogle/CommPortal mashup includes an iGoogle gadget to enable click-to-dial and a remote click-to-dial option that allows subscribers to utilize the function on their mobile phones. Users can also integrate their Gmail contracts with the CommPortal interface for some contact management functionality. Salesforce.com gets a click-to-dial function with CommPortal and users get access to a contact-based view of their call history along with access to a visual voicemail application; frankly everyone is doing a Salesforce.com mashup.

For more:
- MetaSwitch Mashup [6] release

Related articles:
BroadSoft and JoeDeveloper.NET Mashup Facebook [7] 
Converging out of CTIA [8]