Savatar has rolled out some 2008 SMB market research statistics on VoIP but a lack of hype in the industry leads Processor.com to conclude that, for VoIP, no news is good news.
Almost all business VoIP customers with 100 or more employees would recommend VoIP to their peers, says Savatar. Of the same group, 57 percent say VoIP service exceeds the reliability of their prior service while 77 percent say the cost of VoIP service is better than what they paid for previously.
VoIP-selling CEOs say they have exhausted the early adopter pool and now need to go mainstream; early adopters take VoIP for granted while the majority of non-buyers don't realize that they need it. SMEs don't realize that VoIP can bring cost savings, plus ease of use and management; there's also a big investment in legacy technology still on the books for some companies. A phone system lifecycle is about seven years.
Most important VoIP feature is auto attendant, followed by UC, say businesses responding to Savatar's study.
For more
- Processor.com editorial on the State
of the Industry for VoIP [1]
Related articles:
Marketing
mudding VoIP and UC [2]; getting creative
UC
Confuses SMBs [3]
Links:
[1] http://www.processor.com/editorial/article.asp?article=articles%2Fp3025%2F20p25%2F20p25.asp&guid=&searchtype=&WordList=&bJumpTo=True
[2] http://www.fierceenterprisecommunications.com/story/marketing-mudding-voip-and-uc-getting-creative/2008-05-05
[3] http://www.fierceenterprisecommunications.com/story/uc-confuses-smbs/2008-05-31