BroadSoft, Fonality get Certified

BroadSoft and Fonality have performed a cross-certification ritual, assuring that their respective products play well together.

Specifically, BroadSoft has certified Fonality's trixbox Pro and PBXtra work with the BroadWorks VoIP applications platform. In addition, BroadSoft has joined the Fonality Authorized Certified Ecosystem (FACE). Certifying that the two products work together will allow the two companies to offer service providers a complete line of hosted and premise-based unified communications offerings for customers of all sizes; it should be noted Fonality focuses on the SMB space, however.

This dance gives Fonality Yet Another Way to sell its products above and beyond its traditional VAR/channel partners (about 7,000 at last count), its own website, and the bundles sold through/on Dell's website. About the only place Fonality isn't selling right now is down at Costco, and this reporter wouldn't put it past Chris Lyman and company to cut a deal with a Big Box retailer by the end of the year along with a FACEcon in '09.

BroadSoft is also wrapping up a busy week, having been selected by Belgacom to provide IMS-related services and teaming with Samsung Networks to provide hosted services for large enterprises in Korea.

For more:
- BroadSoft, Fonality compatibility [1] announcement

Related articles:
Fonality Logs 15 Quarters [2] of Growth
Fonality, Allworx top SMB IP PBX [3] appliance reviews