Ooma, the VoIP company offering free calling through a one-time hardware purchase, is looking to overcome executive shake-ups and slow sales with the announcement of its Telo next-gen home phone system. The Telo is a cordless handset with DECT 6.0, which is capable of HD voice and comes equipped with connected phonebook, mobile transfer and speaker phone. It is on display at CES in Las Vegas, and it will be available in the first half of 2009, according to the company's release.
The Telo, which is sleeker than ooma's previous offerings and resembles a traditional phone more than its Hub and Scout products, operates under the same "up-front capital investment for free U.S. calls" model as ooma's other products. It has struggled in the past to demonstrate why consumers should buy its more expensive products, rather than other free calling devices like PhoneGnome and magicJack.
When ooma lost three members of its leadership team and dropped its PR agency in April 2008, rumors abounded that the company was on its last legs. But with a fresh infusion of $16 million in venture money in October 2008 and the help of marketing master Rich Buchanan (the man behind Slingbox's early success), the company appears to have turned a corner. A distribution deal with Best Buy that recently put ooma devices in more than 1,000 stores is another positive sign for the company. Its devices have always been praised for reliability and high performance quality, but we'll see if they can sell enough Telos and other products to continue to lay out for free calls for all its users.
For more:
- see the ooma release here [1]
Related articles
FEATURE: ooma VoIP box performs [2]
Ooma not nearly as big as Oprah [3]
Links:
[1] http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090107005418&newsLang=en
[2] http://www.fiercevoip.com/story/feature-ooma-voip-box-performs/2007-10-08
[3] http://www.fiercetelecom.com/story/spotlight-ooma-not-nearly-as-big-as-oprah/2008-04-24