JAJAH beta-testing Twitter VoIP calling

JAJAH, an IP telephony platform, announced the beta launch of VoIP calling functionality for Twitter called "@call." Both the caller and the recipient of the call will have to sign up for the beta program for a call to work, but once they've registered, the caller only needs to send a message reading "@call@twittername" to connect to the recipient for up to a two-minute call.

JAJAH said the caller's phone number will be hidden, allowing for anonymous contact, similar to the blind VoIP calls the company enables for e-dating sites eHarmony and Match.com [1]. The Twitter integration will take time to move meaningful amounts of minutes, due to the registration process. However, this test is another way JAJAH is increasing its reach and distribution points, and the company's strategy of integrating directly with popular applications is an excellent way to ward off the threat of commoditization. 

For more:
- see the PC World write-up of the JAJAH-Twitter announcement here [2]