Acme Packet and BroadSoft update SIP Trunking offering

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BroadSoft and Acme Packet announced new features for their joint SIP trunking solution that they said enable business continuity for large enterprise customers. The solution integrates Acme Packet's Net-Net session border controller and BroadSoft's BroadWorks VoIP application program to deliver Microsoft Hosted Messaging and Collaboration 4.5, video-enabled SIP trunking and FMC.

The companies said the new SIP trunking offering can raise a customer's average revenue per customer and reduce churn by providing value-added services to connectivity offers.

"SIP trunking represents a tremendous opportunity for service providers; however, these services are commoditized if they offer nothing beyond basic PSTN connectivity," Michael Tessler, co-founder and CEO of BroadSoft, said in a statement. "Furthermore, the lack of SIP trunking solutions specifically designed for large enterprises has been a limiting factor in adoption and market growth."

Tessler said the joint solution will provide more revenue-generating services to large enterprises. The companies also said the new enhancements have increased the security on SIP connections and improved the interoperability of their offering. 

For more:
- see the press release here 

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