Blue Jeans: The future of videoconferencing will be geared toward non-tech-savvy users
If Mike Mansbach's vision for the future of enterprise videoconferencing comes to pass, it could simplify video communications to the point that it's natural for even the least tech-savvy person to use it.
Mansbach, who is two months into the job as president of Blue Jeans Network, told FierceEnterpriseCommunications that the company is spending hundreds of hours examining how people communicate. The goal is to take that data and plan out the Blue Jeans Network videoconferencing service of the future.
According to Mansbach, key to the next transformation is allowing people to connect in any way they choose. Videoconferencing, he explained, is about using either "your video or my video." Blue Jeans hopes to remove that level of decision-making and provide a more seamless experience between different devices and services.
"What we care about is the ability to use our device and communicate either inter- or intra-organization seamlessly," he said.
Mansbach noted that the "walled garden" approach taken by many vendors in the past simply doesn't work. Instead, consumers don't care what protocols the applications are using to run; they just want them to work.
For now, videoconferencing technology is too focused on the tech-savvy end user. Mansbach indicated that the different devices and services are easy for tech-savvy people to use, but when it comes to non-techie users, it's a different story. (When I consider my father, who sometimes struggles with computer technology, I see his point.)
Introducing people new to videoconferencing takes training. The end goal is to make it so simple that no training to step-by-step walkthrough of the technology is required, Mansbach said.
Exactly what this videoconferencing service of the future will look like is still up in the air. Mansbach isn't even sure, as Blue Jeans is still doing its own research. The promises are still somewhat ethereal, but the technology will likely change and evolve over the next few years to better suit enterprise demands.