Cisco Live! Berlin kicks off with a focus on digital transformation
One of Cisco's areas of focus right now is digital transformation. The vendor used its Cisco Live! Berlin event to unveil several new products designed to improve workforce and customer experiences, as well as new Digital Ceiling products.
Under the customer experience category, Cisco announced three new products:
Virtual Expertise takes components from a variety of other Cisco products, including Unified Call Manager, Unified Contact Center and UCS Server, to create a way to provide real-time interactions with experts on any device. Cisco indicated two use cases in its announcement – filing insurance claims on demand and getting remote access to health information.
Mobile Experience uses elements of Connected Mobile Experience and the Enterprise Mobility Service Platform to help businesses create personalized and differentiated mobile experiences.
The Intelligent Branch builds on Cisco's existing WAN strategy by using components from the Cisco 4000 Series Integrated Services Router and Security Bundle, Catalyst 3850 Switches and UCS E-Servers. Cisco designed the product for fast and easy deployment at the branch.
More specific to the workforce, Cisco expanded its communications portfolio with the introduction of Workspace Productivity, a collaboration and conferencing product built on Cisco Video endpoints, the TelePresence Management Suite and UCS Server.
Also interesting are the additions to Cisco's Digital Ceiling portfolio, which makes up Cisco's converged building systems products. Cisco executives have been talking for some time about the future of the physical buildings – particularly as they relate to intelligent lighting, heating, cooling and other systems.
Cisco updated its networking equipment to enable more lighting and building automation. It also signed on Cree as a lighting partner (it joins Philips), as well as several partners in the building automation, lighting and ISV spaces. The number of Digital Ceiling partners is now up to 15, making it still a small but growing group.
Digital Ceiling will likely play a greater role in Cisco's digital transformation initiatives over time.
- read the press release