Cisco wants high-end and low-end business

Cisco doesn't want to play nice with others, at least not in the reseller channel. Charlie Giancarlo, its chief development officer, told the company's distribution partners last week that if a VAR is selling Cisco gear and someone else's lower-end equipment, the company wants it to drop the other product line and sell Cisco's Linksys, instead. In addition, Cisco is starting to put its own stamp on lower-end gear to, introducing a Cisco-branded VoIP system for 16 or fewer users. Previously, Cisco bottomed out at 20 users and Linksys picked up the rest of the small-business market.

For more information about Cisco's distribution strategy:
- read this article from CRN

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