Enterprises will boost customer engagement with WebRTC, says UC Strategies


WebRTC is coming up on its fifth birthday, but the technology (which stands for Web Real-Time Communication) struggled in its first few years to gain acceptance. Now it appears enterprise software developers are taking more notice and are beginning to use WebRTC to enable communications in a variety of Web-based applications.

A UC Strategies article indicated that the opportunities for vendors and enterprises are only beginning. For enterprises, particularly those with customer-facing Web apps, WebRTC could provide an easy way to integrate communications into existing and future apps for improved customer communication.

"Over time, I expect all software to be offered through the Web browser, as a SaaS. This means that, in fact, all the software that is provided as a service now and in the future may benefit from this low-threshold form of audio and video communication," noted the article, which is attributed to a guest contributor. No other byline is attached to it.

Because WebRTC is an API designed to support browser-based voice and video communications, there's a promise of simplicity in adding communications into existing Web apps. The benefits to the business could be significant. The UC Strategies article noted the ease of use for consumers and the ability to boost customer engagement as two compelling reasons for WebRTC-enabled Web apps.

WebRTC platforms are increasingly adding support for mobile devices. For instance, Sonus recently announced its WebRTC service could support 97 percent of the devices on the market.

Devices are, for the most part, capable of interacting with WebRTC apps at this point. Proponents of the technology are now just waiting on developers to adopt it and begin deploying WebRTC-enabled applications.

For more:
- read UC Strategies' article

Related Articles:
Masergy WebRTC-enables UCaaS offering
Sonus WebRTC service now supports 97% of mobile devices

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