Gartner: Close to one-third of enterprises will sell info assets by 2016

Cost of big data storage and management will push firms to monetize data

By 2016, 30 percent of enterprises will sell their information assets in order to pay for big data storing and management, predicts research firm Gartner.

"The need to justify the expense of accumulating and managing huge volumes of data has led many organizations to consider monetizing or productizing their information assets," said Doug Laney, research vice president at Gartner.

While many enterprises are beginning to recognize the market value of their information assets, a lack of expertise in handling big data assets has discouraged them from monetizing those assets. This will create a market opportunity for third-party information brokers and resellers, Gartner observed.

The research firm anticipates the rise of what it terms "information product managers" within enterprises to handle the relationship with these third-party brokers and resellers.

The value of information assets will lead web product makers to ensure that they can collect as much usage, location and system data as possible, Gartner said. At the same time, consumers need to ensure that they receive compensation for providing their data.

"Consumers and businesses must recognize that their personal usage, location, profile and activity data has a tangible market value. They should guard it and ensure that when they do share it they receive ample services, products or cash for it. Businesses monetizing information assets need to be sensitive to the reputational risk of public backlash against such practices that may in turn lead to a tighter regulatory environment," Laney cautioned.

Laney noted that the Federal Trade Commission issued subpoenas to major information brokers to disclose how they collect, use and protect personal information.

Current database management and business products are not well-designed to share data through a subscription model, Gartner noted. This is spurring the development of new cloud-based technology that offers subscriber-based access, as well as restrictions, to segments of data.

"A nascent crop of shared information hosting services already complements established syndicated data providers, and most vendors have taken steps to cloud-enable their technologies," concluded Laney.

For more:
- see Gartner release

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