Gartner: Microsoft, Oracle, IBM lead BI and analytics market

Enterprises moving from descriptive to diagnostic analytics

Microsoft (Nasdaq: MSFT), Oracle (Nasdaq: ORCL) and IBM (NYSE: IBM) lead a list of 10 vendors Gartner has named as leaders in the business intelligence (BI) and analytics market.

Other vendors identified by Gartner in its Magic Quadrant report, released earlier this month, include Information Builders, MicroStrategy (Nasdaq: MSTR), QlikTech, SAP (NYSE: SAP), SAS, Tableau Software and TIBCO Spotfire (Nasdaq: TIBX).

Gartner explained that enterprises are moving from descriptive to diagnostic analytics so they can use their data to make well-informed decisions.

To meet enterprise demand, a number of vendors made key acquisitions and launched new diagnostic products in 2012. Microsoft bolstered its PowerPivot with Power View, IBM launched Cognos Insight, Oracle acquired Endeca, MicroStrategy improved Visual Insight, SAP launched Visual Intelligence, SAS unveiled Visual Analytics and Actuate acquired Quiterian.

Mobile BI is another area where enterprise demand is growing. In this space, market leaders Microsoft and Oracle lag behind other vendors in providing mobile BI capabilities, according to Gartner. At the same time, those companies' customers are the most eager to implement mobile BI in the next year.

Gartner observed that MicroStrategy, Information Builders and Yellowfin have strong mobile BI offerings.

MicroStrategy's "heavy investment" in mobile BI is "paying off," with close to 50 percent of customers "actively using or piloting mobility for BI," the Gartner report noted.

Unlike many other vendors, MicroStrategy builds native apps for iPhone, iPad and Android devices rather than using HTML5, according to an article in InformationWeek.

Information Builders is one of the vendors that relies on HTML5. The company "does not charge for its mobile capability, but rather makes it widely available by supporting HTML5, as opposed to requiring native app support," Gartner noted.

"Yellowfin offers mobile BI for any device via native applications for the iPhone, iPad and Android devices, or the Web browser," the report added.

For more:
- check out Gartner's Magic Quadrant report
- read the InformationWeek article

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