Genband pushes into enterprise communications market with UC, SIP solutions
Genband has usually been known as an IP infrastructure solutions provider, but it has announced it will jump into the enterprise market, apparently unable to resist the unified communications (UC) and SIP Trunking Siren song currently mesmerizing the enterprise and SMB space. The company said it will offer enterprise organizations and their ever-more mobile workforce UC and SIP Trunking solutions, leveraging its portfolio of applications, networking and switching solutions.
The move, the company said, delivers carrier-grade IP solutions to the enterprise, and offers large organizations an end-to-end solution for secure, scalable multimedia and communications solutions.
"Unlike other offerings available in the market, Genband's proven enterprise solutions are device agnostic and offer cost-effective, innovative and evolutionary options that enable businesses to maximize both their existing and new infrastructure," said Mehmet Balos, CMO at Genband.
The Genband enterprise solutions include fully integrated VoIP, video, federated and secure instant messaging, presence, applications, desktop sharing and collaboration solutions along with native client integration into Microsoft Exchange and IBM SameTime.
Current Analysis analyst Brian Riggs said the company's move into the enterprise marketplace shows that the "expectation of anywhere, anytime on any device availability continues to drive new models in enterprise communications" as the workforce becomes increasingly more mobile and distributed.
"This move is likely to shake up the market with compelling alternatives for the large enterprise, from a developer whose company and products are well-established in the carrier infrastructure market," he said.
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