IBM ramping up strategy in UC market
IBM is building on its considerable lead on desktop productivity suites to invade the unified communications (UC) space. With many corporate desktops and networks already within its grasp, the company is trying its best to formulate a strategy to make IBM the obvious choice for business customers moving into the UC space. The recent release of the Lotus SameTime UC for mobile phones software, which taps into a full spectrum of IBM collaboration tools, will serve as a beachhead for IBM to get its customers to use its numerous unified communications offerings.
A key element of IBM's UC service is its cloud-based approach. The Lotus SameTime software hooks into the cloud-based collaboration suite called LotusLive. Currently the tools include instant messaging, presence, Web meetings and some video, and will soon extend to more voice service as well as video conferencing tools. A LotusLive browser plugin is already available for this initial release and in the first quarter of 2011 a browser plugin for video conferencing is expected to be released. IBM has teamed with Cisco (but not Tandberg) and Polycom to deliver compatible video solutions.
As IBM ties more and more of its products together with the UC space, their focus will be on developing an ecosystem of third-party companies to expand on their offerings.
- read the Network World article