IDC: More than one-third of Australian firms plan to boost IT investment

Mobility, virtualization and UC top investment priority list

Around 39 percent of Australian chief information officers expect their IT investments to increase over the next 12 months, according to a survey conducted by IDC.

Much of this investment will go toward mobility, virtualization and automation, as well as unified communications (UC), the survey found.

The IT services market in Australia is predicted to increase at a 3.9 percent compound annual growth rate (CAGR) to 2016, when the market is expected to total A$17.7 billion (USD$19 billion).

"There is tremendous scope for IT innovation at the enterprise level by exploiting the phenomenal potential of social media, big data/ analytics, mobility, and cloud computing to drive business growth…Service providers need to proactively engage with their customers by continually demonstrating their capabilities to cater to the organization's IT demands in this emerging new environment," said Raj Mudaliar, senior market analyst for IT services at IDC Australia.

Australian firms' enthusiasm for UC was also found in a Frost & Sullivan report, which predicted that the Australian market for UC would reach $1 billion by 2016. However, firms are shifting their strategy from large-scale deployments to a piecemeal approach to UC investment.

While the IDC survey found that investments in mobility would increase, Australian IT support for BYOD has been lukewarm at best. A survey conducted by Forrester last year found that only 15 percent of Australian firms had high levels of support for employee-owned smartphones and tablets in the workplace, down from 24 percent in the 2011 survey.

In addition, many Australian firms are not using mobile device management (MDM) software to manage BYOD. This lack of MDM decreases IT control over employee-owned devices and could increase the risk of a data breach, according to a survey by research firm Telsyte.

For more:
- see the IDC figures
- check out the Forrester research
- see the Telsyte survey

Related articles:
Australian IT support for BYOD wanes
Some Australian companies bury heads in sand over BYOD
Australian UC market to top $1B by 2016