Infonetics: Cisco beats back Avaya for top position in PBX vendor market

Microsoft's Lync hits 'sweet spot' in UC applications market
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Cisco (Nasdaq: CSCO) beat back Avaya to keep the top revenue position in the PBX vendor market in the third quarter of 2012, according to the latest stats from Infonetics Research.

Cisco secured the top spot for the fifth consecutive quarter, while Avaya came in a close second. Together, the two firms control almost 50 percent of the PBX market. NEC climbed to the third position with double-digit quarter-over-quarter growth, while Siemens (NYSE: SI) slipped to fourth place in the most recent quarter, according to Infonetics.

Microsoft's (Nasdaq: MSFT) Lync product has hit a "sweet spot" in the unified communications (UC) applications market, with revenues soaring 40 percent in the third quarter of 2012 compared to the second quarter, according to Infonetics. Other top UC vendors include traditional telephony vendors such as Cisco, Avaya and Siemens Enterprise. 

"Overall the UC market continues to have good growth, but Microsoft is outpacing the other vendors," Diane Myers, principal analyst for VoIP, UC and IMS at Infonetics Research, told FierceEnterpriseCommunications.

At the same time, the enterprise telephony market continues to struggle in some aspects, with year-over-year declines continuing in the third quarter.

"The tough economic climate has slowed upgrades with businesses holding onto existing platforms. However, we expect the market to move back into positive territory on a worldwide basis" next year, Myers said.

The global enterprise PBX market, which includes TDM, hybrid and pure IP PBXs, saw a 5.6 percent year-over-year decline in the quarter due to continued market softness in Europe, the Middle East and Africa. However, the market increased 2.8 percent over the previous quarter, according to Infonetics.

In the third quarter, the average revenue per PBX line slipped below $200 for the first time, and revenue is dropping faster than shipments, the research firm found.

For more:
- see the Infonetics data

Related articles:
Cisco, Avaya top IDC's mobile unified communications market report
Microsoft Lync deployments 'stuck in the pilot phase,' says UC integrator

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