Polycom rolls out wholesale, carrier-ready video-as-a-service

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Polycom (Nasdaq: PLCM) today launched a new cloud strategy that includes a RealPresence Cloud component that gives service providers a fully managed, carrier-ready wholesale video collaboration service.

The announcement comes on the heels of news that details how telecoms spent $13.5 billion rolling out 170 new cloud initiatives in 2011, nearly one every other day.

Polycom, which has been making a lot of noise lately about its RealPresence videoconferencing play, said the new cloud-based product will enable service providers to quickly bring to market VaaS offerings, designed specifically for service providers to equip them with the carrier-grade infrastructure, endpoints and services they need to offer businesses of all sizes subscription-based solutions for video collaboration.

The new offering allows operators to target SMBs and enterprises that want either a hybrid solution of both premises-based video collaboration solutions and video on demand or a pure VaaS solution. 

Wainhouse Research predicts the five-year compound annual growth rate for the hosted and managed UC market worldwide is forecast to be 30.7 percent with revenues of approximately $5 billion in 2015.

"We want to make it as easy as possible for service providers to augment their existing offerings with video collaboration solutions," said Andy Miller, president and chief executive of Polycom. "Our go-to-market objective is clear: we will be an enabler of cloud services, partnering with service providers and, in-time, solutions providers, and unlike competitors, we will not compete with service providers or offer a retail service direct to end users."

Analysts say cloud-delivered video offerings will be key to video collaboration and conferencing growth.

"Many SMBs and enterprises will find Video-as-a-Service offerings attractive due to their flexibility, scalability and cost savings," said Rich Costello, IDC senior research analyst.

For more:
- see this release

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