The proliferating power of Twitter

With 14 million users visiting its site 99 million times last month, there's value to be found for everyone somewhere in 140 character "tweets." Consumer-facing companies such as Dell, Starbucks and Whole Foods can take the temperature of their customers and adopt their marketing on-the-fly, while political protesters in far-away places can tweet the positions around the globe.

Taking a deep dive, the New York Times chronicles the growing power of Twitter, from Amazon.com making real-time apologies for book misclassification, to the potential of paring sensors with Twitter. One day you may be able to get tweeted when someone breaks into your house, or your doctor could get a notice if your blood sugar is too high. (Not so sure if we're comforted by surgeons tweeting during brain surgery, however).

Twitter gets higher marks for its real-time news gathering potential and its ability to provide short, quick information. Microsoft is mustering its programming muscle to parse through tweets and figuring out who the key posters are within a value chain of sorts.

Fierce is also on the Twitter bandwagon; you can follow our tweets at FierceVoIP or review the latest ones at www.fiercevoip.com/twitter.

For more:
- NY Times and the proliferating power of Twitter. Article.

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