Report: Top trends of unified communications

Irwin Lazar from Nermertes Research came up with a cool round up of top trends in the unified communication space. A couple of them certainly rang true from the vantage point of the FierceVoIP news desk.

I won't spoil the whole article here, but I thought Lazar's first and third pick were right on. ROI certainly is king in this industry, and if a company is going to make the move to a powerful UC deployment, they are going to have to be convinced that their investment will pay off. Cost savings from UC is one of the main draws, so look for those offering SIP Trunking to benefit from the ROI focus of buyers.

Lazar also brings up social networking as a trend in UC. Having seen some UC applications both pull Twitter feeds into the main application as well as provide keyword search for company feedback, I can see the strength of including social networks into the UC deployment. For help desks, call centers and customer service reps who can monitor Twitter, Facebook and Yelp for positive and negative feedback directed at their brand, they will be able to respond much quicker to rectify situations and hopefully help their companies keep customers happy.

For more of the top trends:
- Check out the article here

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