Social enterprise interest continues to build

Tools

Enterprise social networking has been an increasingly hot topic in the last couple years, and a lot of the energy has been fueled by Salesforce.com CEO Marc Benihoff, who talks-up the social enterprise and his company's own take on it, Chatter, every chance he gets.

Last week, it was a different company putting the spotlight on the social enterprise, as Huddle raised $24 million in funding and hinted that it might pursue and IPO sometime in the next couple of years (With Facebook's stock fizzle, it might not have been the best time for a company in the social networking sector to be talking IPO, though in enterprise circles "collaboration" is the preferred term.)

Recent research has shown that social enterprise tools may soon see great demand in many markets. Frost & Sullivan just put out a report noting that Asia-Pacific, currently the fastest-growing market for adoption of consumer social networking, will see strong enterprise adoption in the years to come.

Meanwhile, TechWorld has delivered an interview with another Salesforce.com official, vice president and head of platform research Peter Coffee, on the progress of the ongoing social enterprise transformation. Salesforce.com may have been generating a lot of the buzz around social enterprise, but with Huddle, Yammer and several others making headway, it is clear that Chatter is no longer the only one talking a big game.

For more:
-see this Huddle news in The Wall Street Journal
-read this Asia market story at The Register
-see this story on Salesforce.com's Chatter at TechWorld

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