Social network Yammer now integrates with Salesforce.com

Reports say enterprise social network Yammer will soon integrate with popular CRM software Salesforce.com, taking another step deeper into intra-enterprise communications.

According to AllThingsD, the company today will announce users will be able to post sales leads, deals, marketing campaigns and more from Salesforce.com entries directly within a Yammer stream.

"A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream," said Yammer CEO David Sacks.

Salesforce.com already has a its own social software, but the software's open API allowed Yammer to develop its own API to capture a salesforce.com activity stream. Yammer said Appirio, a cloud apps developer, helped it do the integration work.

Yammer works with a number of other business apps as well, pulling social data from different applications that might be used in different enterprise departments, and condensing it into a single stream.

"We're seeing a trend with all these various line-of-business applications to build their own social networks into what they do," he said. "And we're already seeing customers and potential customers complaining about this because they wind up with a dozen different social networks in their company and that defeats the whole purpose."

For more:
- see this AllThingsD article

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