Vonage's 'Extensions' plan sees strong uptake from iPhone, Android users

Vonage (NYSE: VG) has added the final piece to its "Extensions" program launched in July, and it said it has seen strong uptake among VoIP customers.

The program allows Vonage's residential customers to add another line to their VoIP service for free, including a business line or mobile line. When it originally made the Extensions announcement, the company said it would quickly launch apps for phones using Google's (Nasdaq:  GOOG) Android platform and for Apple's (Nasdaq: AAPL) iPhones, anticipating that consumers would most likely be interested in registering their smartphones as additional lines. While an Android app launched in September, its iPhone app has been even slower coming out.

With the introduction of an iPhone app last week, Vonage finally has a full product to push, and it has been positioning the value add as a plan allowing users more flexibility.

"This new service dramatically increases the value of Vonage's core offering, providing customers with more flexibility and savings when making international calls," said CEO Marc Lefar, in a statement.

Michael Tempora, Vonage's senior vice president of product management, said the mobile apps have been well-received.

"More than 20 percent of customers who have registered and are actively using Extensions are doing so from an Android or iPhone app," he said. "So, in a very short time, we've got terrific engagement from our customers, both in registering and using the apps."

Vonage, meanwhile, is set to release earnings Wednesday. Analysts say they expect the company to show investors some profits, after a losing quarter a year ago.

For more:
- see this release
- see this VoIP Planet article

Related articles:
Vonage allows 'Extension' users to add line
Vonage Holdings beats analysts with Q2 earnings record
Vonage expands home calling plans to mobile
Vonage agrees to pay $4.75 million in class action suit