Big data in this case is employed to spot "wasted talent" and eliminate human bias in filtering candidates. But algorithms also can be a great way to hide intended biases and allow people to get away with purposeful discrimination.
To interact more effectively with clients and to optimize product development, Celina Insurance is putting social media to better use. To help its 600 independent agents collaborate more successfully and engage more fully with clients, the company wants to make it easier to communicate across distances and schedules.
Enterprises should find a middle way on social media use, between prohibition and unrestricted access, advised Forrester Research analyst Nick Hayes in a recent blog post. Hayes noted that security and risk management personnel usually opt for prohibition because of the risks.
Conventional wisdom says that somebody needs to take charge of your company's social media strategy, but should it be someone in-house or an outside expert? Probably both, given that managing a social media platform effectively takes about four full workdays a month, write Tim Devaney and Tom Stein, in a post at Forbes .
Trying to get companies past the gee-whiz phase of gathering social media comments, likes and other utterances, to a phase of decision making, has helped Tracx raise a second round of capital from Flybridge Capital, and early investors Revel Partners and Rutledge Partners, worth $3.5 million.
The buzzwords of "social"--Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era--actually mean different things and belong in different contexts, writes Nilofer Merchant in a blog post at Harvard Business Review .
Mixing data from social media with harder numbers for analytics can be useful, but it has its limits. Case in point: Google's flu-tracking system dramatically overestimated the number of people in the United States with influenza at the peak of this year's season, reports Declan Butler at Nature . The most likely reason: news coverage that warped the usual social-media patterns that Google Flu Trends depends on.
Enterprises both large and small are always looking for ways to entice new customers as well as keep their existing ones. Now there's a new hybrid weapon in the battle—an integrated set of solutions featuring unified communications (UC) and social media.
For chief information officers (CIOs), mobile, cloud and analytics technologies are priorities for the coming year, according to a recent Gartner survey of 2,000 CIOs. But CIOs are faced with greater demands with the same level of resources--a recipe for disaster.
While many online services have acquiesced when it comes to content ownership, all the valuable data associated with that content, usually belongs to the service--and very few people seem to be complaining about it.