Sunrocket
For the latest on SunRocket's melt down, click here.
Based: Vienna, VA
Founded: 2003
www.sunrocket.com
Price is important, but think about how many people abandon a cheap product because it's just too much trouble or just isn't good enough. Then think about how the truly great companies manage to keep customers. It's not all about price; it's about creating an excellent customer experience. Sunrocket, competing in a bruising part of the VoIP market, gets it. The carrier is trying to make its mark not by emphasizing a technological or pricing advantage, but by trying to be a phone company that people actually like. Who would have thought of such a thing?
For the latest on SunRocket's melt down, click here.
