This week's Dreamforce 2014 kicked off with a Microsoft announcement. That fact alone reveals how dominant Salesforce has become in recent months.
It was the announcement that absolutely everyone knew ahead of time, but some of the real advancements in Salesforce's new Wave platform still remained surprises.
Bloggers acting on public information do have a tendency to get the facts wrong. But Dropbox's effort to correct them, spearheaded by someone other than its PR team, pointed to some uglier facts.
One of the main complaints about pre-loading business smartphones with mobile productivity apps has been addressed, with an option that moves authentication inside the corporate network.
It may very well be a supremely useful automation tool for the emerging field of data scientists who need to test mathematical models without building them manually. But that's not the message its vendor is sending.
Okay, so the Start Menu is back, but is Microsoft on its way to making a desktop that workers will want to use instead of their iPads? We peek a little more closely under the covers.
It's easy to outline the "customer journey" if you think about it as drawing boxes and arrows. Multiply that job by one million customers, and tell us how easy it is.
The long, global nightmare will come to an end. But the going away party for Windows 8's Start Screen, whose tight grip has locked businesses in Windows 7 and XP, will last a whole year.
The word that expresses him best remains "executive," and if Larry Ellison prefers any place in the world to the head seat at the table, it's the very edge of a stage.
The real-world goals of marketing professionals don't really include transforming their employers into model customers for software vendors. So how can those vendors meet them halfway?