The word that expresses him best remains "executive," and if Larry Ellison prefers any place in the world to the head seat at the table, it's the very edge of a stage.
The real-world goals of marketing professionals don't really include transforming their employers into model customers for software vendors. So how can those vendors meet them halfway?
One of the world's most prolific analysts in the business space talks candidly about his observations of the continuing disconnect between digital marketing and practical marketing.
If the Twitter platform is being leveraged by marketing service providers to determine what's interesting and relevant to people, then won't Twitter's own determinations ruin their predictions?
ExactTarget's existing flowcharting system for designing customer interactions--originally created for managing e-mail campaigns--was extended this week to both manage and create mobile apps.
The chief of Salesforce, which is the parent of ExactTarget, would probably command the stage if he stood there for longer than two minutes. As it is, he can certainly command an audience.
It's a fitting new moniker for the title that Larry Ellison has held for practically all of his life, and probably for several of his next ones. And his next surprise is no longer a surprise.
All of a sudden, old VBA macros being circulated through old systems are causing more damage than they did last year. How come older systems are losing their security?
A new service launched on the Azure cloud platform Wednesday enables developers building business models around the sharing of data in granular bits or tabular chunks to instantly generate API portals.
There comes a point where the sheer volume of "Lessons Learned" pieces in the wake of the Great Celebrity Cloud Hack points to a deeper problem than the ridiculousness of password-based security.